E-commerce
and Pricing
Business essentials
- Welcome and orientation
- Structured problem solving
- Modelling and analysis
- Story lining and slide writing
- Business communications
Digital essentials
- Digital transformation
- AI and data analytics
- Data visualization
- Introduction to human centered design and user research
- Journey mapping and ideation
Understand e-Commerce
- e-commerce Fundamentals
- e-commerce Marketing & Analytics
- Introduction to e-Commerce Pricing
- DTC marketing & Alternate Channels
Channel partners management
- Understand the process, implications and best practices in distribution
- Drivers and challenges in distributor management
Pricing
- Different methods of pricing research (qualitative & quantitative)
- Survey analysis and deriving insights & strategy from survey data
- Value based pricing
- Conjoint methodology
- Behavioral pricing and how to upsell effectively
Capstone execution
- Diagnostic to identify one specific problem statement relevant for the company to deep dive in
- Solutioning of problem statement applying all the skills learnt (including BCG mentoring)
- Identifying quick-wins for immediate application and craft recommendation for long term strategic plan