E-commerce
and Pricing

Module 1: Foundation (7-8 weeks)

Business essentials

  • Welcome and orientation
  • Structured problem solving
  • Modelling and analysis
  • Story lining and slide writing
  • Business communications

Digital essentials

  • Digital transformation
  • AI and data analytics
  • Data visualization
  • Introduction to human centered design and user research
  • Journey mapping and ideation

Understand e-Commerce

  • e-commerce Fundamentals
  • e-commerce Marketing & Analytics
  • Introduction to e-Commerce Pricing
  • DTC marketing & Alternate Channels

Module 2: Advanced (5-7 weeks)

Channel partners management

  • Understand the process, implications and best practices in distribution
  • Drivers and challenges in distributor management

Pricing

  • Different methods of pricing research (qualitative & quantitative)
  • Survey analysis and deriving insights & strategy from survey data
  • Value based pricing
  • Conjoint methodology
  • Behavioral pricing and how to upsell effectively

Module 3: Application (4-5 weeks)

Capstone execution

  • Diagnostic to identify one specific problem statement relevant for the company to deep dive in
  • Solutioning of problem statement applying all the skills learnt (including BCG mentoring)
  • Identifying quick-wins for immediate application and craft recommendation for long term strategic plan