Omnichannel Sales & Marketing


  • Develop a business and digital orientated mindset and skillset through structured problem solving digital use cases and how to build a business case directly from BCG’s own toolkits
  • Understand the current digital & technology landscape (AI, Blockchain, Big Data etc) and how it impacts business outcomes
  • Learn how to leverage the latest digital marketing channels and strategies to reach new customer segments and maximise lead conversion
  • Create an effective digital storefront for your business to drive e-commerce sales
  • Learn how to maximise and build a omnichannel presence and strategy
  • Apply pricing and promotion strategies to maximise revenue streams and competitiveness across the industry landscape


Business essentials

  • Structured problem solving (Learn from BCG’s toolkit)
  • Build a business case
  • Business communications

Digital essentials

  • Digital transformation
  • AI and data analytics
  • Data visualization
  • Introduction to human centered
    design and user research
  • Journey mapping and ideation


  • Social Media Marketing
  • SEO & SEM
  • Display/Video marketing
  • Content/E-mail marketing
  • Marketing plans and managing campaigns
  • E-commerce fundamentals
  • Pricing & Promotion
  • Setting up an effective Lazada storefront
  • DTC and alternate channels


  • Identify one specific problem statement relevant for the company to deep dive in
  • Solutioning of problem statement applying all the skills learnt (including BCG mentoring)
  • Identifying quick-wins for immediate application and craft recommendation for long term strategic plan