Omnichannel Sales & Marketing
LEARNING OUTCOMES
- Develop a business and digital orientated mindset and skillset through structured problem solving digital use cases and how to build a business case directly from BCG’s own toolkits
- Understand the current digital & technology landscape (AI, Blockchain, Big Data etc) and how it impacts business outcomes
- Learn how to leverage the latest digital marketing channels and strategies to reach new customer segments and maximise lead conversion
- Create an effective digital storefront for your business to drive e-commerce sales
- Learn how to maximise and build a omnichannel presence and strategy
- Apply pricing and promotion strategies to maximise revenue streams and competitiveness across the industry landscape
TOPICS COVERED
Business essentials
- Structured problem solving (Learn from BCG’s toolkit)
- Build a business case
- Business communications
Digital essentials
- Digital transformation
- AI and data analytics
- Data visualization
- Introduction to human centered
design and user research - Journey mapping and ideation
Specialization
- Social Media Marketing
- SEO & SEM
- Display/Video marketing
- Content/E-mail marketing
- Marketing plans and managing campaigns
- E-commerce fundamentals
- Pricing & Promotion
- Setting up an effective Lazada storefront
- DTC and alternate channels
CAPSTONE PROJECT
- Identify one specific problem statement relevant for the company to deep dive in
- Solutioning of problem statement applying all the skills learnt (including BCG mentoring)
- Identifying quick-wins for immediate application and craft recommendation for long term strategic plan