Omnichannel Sales & Marketing

LEARNING OUTCOMES

  • Identify and Diagnose Key Business Challenges: Learn the fundamentals of strategic business diagnosis, channel performance review, and problem-solving using your company’s specific marketing challenge, optimizing your overall strategic positioning and boosting your company’s growth potential.
  • Master Key Digital Marketing Channels & Implement Effective Marketing Strategies: Acquire in-depth knowledge of priority digital marketing channels, including Social, Search, Email Lead Generation, and eCommerce, enabling you to leverage these platforms to power organic growth and accelerate performance with paid media.
  • Develop and Execute Omnichannel Marketing Plan: Embark on an immersive, hands-on journey under the guidance of BCG & industry experts to design, implement, and optimize a comprehensive digital marketing strategy for your company. Harness the power of multiple platforms to deliver a seamless omnichannel customer experience, thereby elevating your digital engagement and overall business performance.
  • Hands-on Experience in Full Funnel Omnichannel Marketing Strategy & Execution Plan: Develop, execute, and optimize a comprehensive digital marketing plan for your business across multiple channels that includes optimizing for a seamless omnichannel customer experience. This will be done under the guidance of experts

SPECIALIZATION TOPICS* 

Social Media Marketing

  • Content Marketing
  • Social Media Marketing
  • Paid Social Marketing

Search Marketing

  • SEO
  • Paid Search Marketing & Simulation
  • Google Analytics

Lead Generation

  • Email Marketing & Drip Campaigns
  • Lead Management & Nurturing
  • CRM Best practices
  • Conversational Commerce – WhatsApp for Business

eCommerce

  • eCommerce Strategic Growth Pillars
  • Direct-to-consumer Marketing
  • Marketplace Marketing Best Practises – Lazada Spotlight
  • Omnichannel Marketing Strategies

Digital Strategy & Innovation

  • Marketing Automation & AI
  • Personalization & First-Party Data
  • Research Methodologies
  • Full Funnel Digital Marketing Strategy Plan

*Topics are subject to change at BCG’s discretion

CAPSTONE PROJECT

  • Identify one specific problem statement relevant for the company to deep dive in
  • Solutioning of problem statement applying all the skills learnt (including BCG mentoring)
  • Identifying quick-wins for immediate application and craft recommendation for long term strategic plan