Data Analytics
for Business
LEARNING OUTCOMES
- Develop a business and digital orientated mindset and skillset through structured problem solving, digital use cases and how to build a business case directly from BCG’s own toolkits
- Understand the current digital & technology landscape (AI, Blockchain, Big Data etc) and how it impacts business outcomes
- Ability to harness data analysis techniques and skills to unlock business outcomes
- Build business intelligence and customer analytics capabilities to unlock new demographics and leads for your business
LEARNING OUTCOMES
Business essentials
- Structured problem solving (learn from BCG’s toolkit)
- Building a business case
- Business communications
Digital essentials
- Digital transformation
- AI and data analytics
- Data visualization
- Introduction to human centered design and user research
- Journey mapping and ideation
Specialization
- Business analysis for data
- Visualisations and dashboards
- Programming basics and business use cases
- Intro to statistical analysis and machine learning basics
CAPSTONE PROJECT
- Identify one specific problem statement relevant for the company to deep dive in
- Solutioning of problem statement applying all the skills learnt (including BCG mentoring)
- Identifying quick-wins for immediate application and craft recommendation for long term strategic plan